A.M Cassandre - 1184 Words

ï ¿ ¼ The intention of this essay is to discuss an example of design from the early 1900’s. The design I am currently looking at is a poster called ‘Bugatti’ designed in 1925 by a graphic designer and typographer, A.M. Cassandre. His real name is Adolph Mouron, born on 1901 in Ukraine to French parents. He believed that â€Å"Designing a poster means solving a technical and commercial problem...in a language that can be understood by the common man. As a young man, Cassandre moved to Paris where he studied fine art at the École des Beaux-Arts and at the Acadà ©mie Julian .The popularity of posters as advertising gave him an opportunity to work for a Parisian printing house. Aldolphe began his career with poster making which†¦show more content†¦The first thing that attracted my eye was the horse, then the wheel. Nevertheless, I still like the fact that the horse stands out in this image. The tone in this image is mostly dark, except the inner lines of the wheel which is brilliant white, I think that after the horse attracting the human eye first; the colour of the wheel draws you’re eye to it and makes you look at it for longer and keeps the viewer intrigued. The artist used an interesting type font in this poster, however I do not think he designed this font himself. The typography he used integrates with the design. He designed quite a few different typefaces of his own, two of them are very popular. ‘Bifur’ is a font with very bold capitals and is the only typeface with a distinct Bauhaus look. His more famous typeface is ‘Peignot Light‘, which is named after Charles Peignot who commissioned both ty pefaces and was a major promoter of innovation in typography. Personally, I think that the type of font he used for ‘Bugatti’ suits the design itself very well. I think that this poster done the job it was designed for perfectly and complements the smooth texture of the design. On the whole, I think Cassandra’s design is very creative, it is magnetic and an alternative design which is a pleasure to look at. His use of creativity and imagination draws me to the poster and I really like it. IShow MoreRelatedPaul Rand: Father Of Modern Graphic Design Essay1794 Words   |  8 Pagesthe New York Public Library where the young Rand educated himself by exploring the stacks of art books. He also credited Gebrausgraphik, the German advertising arts magazine, and Commercial Art, the British counterpart, for introducing him to A.M. Cassandre, Laszlo Moholy-Nagy, and the Bauhaus (Pioneers). In the early 1930s, Rand got a part-time job doing stock graphics for a syndicate that supplied maps, advertising cuts, and lettering to newspapers and magazines. He also enrolled in Georg GroszsRead MorePaul Rand: Father of Modern Graphic Design Essay1820 Words   |  8 Pagesthe New York Public Library where the young Rand educated himself by exploring the stacks of art books. He also credited Gebrausgraphik, the German advertising arts magazine, and Commercial Art, the British counterpart, for introducing him to A.M. Cassandre, Laszlo Moholy-Nagy, and the Bauhaus (Pioneers). In the early 1930s, Rand got a part-time job doing stock graphics for a syndicate that supplied maps, advertising cuts, and lettering to newspapers and magazines. He also enrolled in Georg GroszsRead MoreLe Corbusiers Interwar Housing Architecture1970 Words   |  8 PagesArabe, â€Å"in reference to the unfolding spaces and shifting view points typical of North African architecture† this concept is also derived from the vast open spaces seen on cruise ship promenades, which Corbusier was also fond of, shown in the A.M. Cassandre (images 11-12) like stream lined forms of the Villa Savoye’s roof top Solarium walls, sky lights and machinery. All of the rich amenities and designs of the Villa Savoye certainly echo with all of Corubiser’s purist ideals, and it is often called